Our Mission

Our mission is to lead Canadian independent bicycle retailers, with the support of our supplier members, toward strength and excellence through focused advocacy, constructive communications and partnerships, and practical education and training programs. Our conviction is that together, as a critical mass moving in the same direction, we will accomplish our shared goals, and make our voice heard. Together, we will empower Canadian IBDs to overcome challenges, manage growth and transformation, and see their businesses thrive.

What's New

Launched in March 2014, CIBRA is the rebranded and re-energized Bicycle Trade Association of Canada (BTAC), serving independent bicycle retailers, and the suppliers, manufacturers, entrepreneurs, advocates, and stakeholders of the Canadian cycling industry. CIBRA marks a new direction for Canada’s national cycling industry association. With a renewed vision and mission focusing on meeting the needs of Canada’s IBDs, we will be the face and voice of the trade—powered by retailers, supported by our supplier partners, and driven by excellence.

2014 Awards

We are accepting nominations for the 2014 CIBRA Primes Awards of Distinction! Do you know an exceptional independent bicycle dealer doing exemplary work? Does your local cycling association make a significant contribution to the quality of life for cyclists? Do you know a politician who is outspoken and proactive about bicycles, or a local municipality with innovative approaches to improving safety and accessibility for its cyclists? We believe in recognizing the achievements of those whose exceptional work helps to enhance the lives of Canadian cyclists. Email us today with your nominations!