Our Board

President – Kevin Senior
Owner, Bow Cycle (Calgary, AB)

Vice President, Retail – James Wilson
Owner, Obsession: Bikes (Vancouver, BC)

Vice President, Supplier – Lutz Brode
President, Mica Sports Canada Ltd. (Bracebridge, ON)

Director – Pierre Laferriére
Owner, Sport Olympe (Quebec, QC)

Director – Rick Snyder
Owner, Mikes Bike Shop (Dieppe, NB)

Director – Michael Cranwell
GEARS Bike Shop (Toronto, ON)

Director – Pierre Grenier
Sales Director Canada, Louis Garneau Sports Inc. (St-Augustin-de-Desmaures, QC)

Treasurer – John Williams
President, Live to Play Sports (Port Coquitlam, BC)


Our Members

Our membership is comprised by Independent Bicycle Retailers across Canada, their suppliers and distributors, as well as manufacturers of bicycle products, and educators in bicycle mechanics and retailing. CIBRA members share a passion for the business of bicycles, and they understand the importance of partnership and teamwork to sustaining a healthy, competitive, and enduring bicycle industry.

From mountain bikes destined for the rugged backwoods trails, to fine-tuned Tri and Road bikes, to the street styles of BMX and urban hybrids, childrens’ first bikes, or cruisers perfect for active seniors and first-time adult riders, our Independent Retailer members stand proudly at the front-lines serving Canadian cyclists and their families. Together through CIBRA they work to advance the business and culture of cycling in their communities and across Canada.

Our Partners

Like our IBD and supplier members, CIBRA recognizes the essential role that partnerships play in strengthening our business and the business of our industry. We have sought out partnerships with organizations that can deliver our IBD members true value and cost savings. Our partner benefits include group-negotiated insurance rates for IBDs, competitive credit and debit rates, consumer financing programs to help promote sales, discounts on marketing and merchandising materials, and cutting-edge training and education programs to help members enhance their store operations and focus on their bottom lines.